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Client Engagement
Caden Tile
Break Project has partnered with Caden Materials, LLC since 2025, building cadentile.com on Swell and running full-funnel marketing across social, Reddit, Google Shopping, and ChatGPT.
Quick Facts
Category
E-commerce
Type
Client Engagement
Year
2025
Duration
Ongoing
Status
Ongoing
Partnership
Since 2025
Channels
4
Storefront
Swell e-commerce
Marketing
Social · Reddit · Google Shopping · ChatGPT
Tech Stack
SwellNext.jsTypeScriptGoogle Merchant Center
Digital Marketing
Google AdsGoogle ShoppingOpenAI AdsReddit AdsFacebook AdsInstagram AdsPinterest AdsSocial Media
Home
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Overview
Caden Tile is the customer-facing storefront for Caden Materials, LLC, a premium tiles and home improvement retailer across the United States. Break Project has been their digital partner since 2025: we built the Swell storefront and continue to run an integrated growth program with social media, Reddit advertising, Google Merchant Center feeds for Google Shopping, and OpenAI ads inside ChatGPT.
Challenge
- Caden Materials needed a premium storefront, not just a product catalog
- Discovery had to span search, social, community, and AI surfaces
- Marketing and e-commerce had to scale together from launch
Approach
- Built cadentile.com on Swell with room-based navigation and shoppable looks
- Launched social content, Reddit ads, and Google Merchant Center feeds
- Added OpenAI ad placements so Caden Tile surfaces in ChatGPT
What We Built
- Built cadentile.com on Swell from company launch
- Social media strategy and content planning
- Reddit advertising campaigns
- Google Merchant Center, products listed in Google Shopping
- OpenAI ads, placements inside ChatGPT
- Ongoing marketing and storefront support for Caden Materials, LLC
Tags
E-commerceSwellDigital MarketingClient
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