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AI
IMI Prompt
How Break Project built IMI Prompt, a Midjourney prompt generator that hit #2 on Product Hunt in AI and grew a 13,000+ member Discord community.
Quick Facts
Client
Break Project
Industry
AI
Year
2023
Duration
2023–2024
Status
Discontinued
Product Hunt
#2
Discord
13K+
Platforms
Web · iOS · Android
Tech Stack
Next.jsReact NativeTypeScriptMidjourney APIsDiscord CommunityProduct Hunt
Home
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Challenge
- Midjourney creators needed faster ways to build and reuse prompts
- The platform evolved weekly, raising maintenance pressure on a small team
- The product had to ship cross-platform before that pace became unsustainable
Solution
- Launched IMI Prompt on web, iOS, and Android as an in-house generator
- Reached #2 Product of the Week on Product Hunt in Artificial Intelligence
- Grew a 13,000+ member Discord community before discontinuing in 2024
Deliverables
- Midjourney prompt generator on web, iOS, and Android
- #2 Product of the Week on Product Hunt in Artificial Intelligence
- 13,000+ member Discord community
- Launched in 2023, operated through 2024
- Built and shipped entirely in-house by Break Project
- Discontinued in 2024 due to Midjourney maintenance demands
Services Provided
AIMidjourneyMobile AppsProduct Hunt
“IMI Prompt proved there was real demand for better Midjourney tooling. Product Hunt and a 13,000-member Discord community validated the vision, even when we had to sunset the product.”
B
Break Project Team
Product Studio
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